Marketing: The Heartbeat of Every Business

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The heart is one of the most important organs in the body, if the heart isn’t functioning, that person will die. This goes to show that the heart is important to the body.

Every business also has a heart and that heart is the marketing aspect of the business. You need to make the marketing aspect of your business functional, or else your business will die.

The best businessmen are not the ones with the best products. The best businessmen are the ones who can promote their products to the right audience thereby adding value to them.

If you have not taken your business’s marketing aspect seriously before now, it is time to start doing so.

Let people know about your business, let them see what you do. Don’t hide that which you have.

If you don’t know how to promote your business then I don’t think you have business with doing business.

I have seen businessmen with good products and services but couldn’t sustain their business because they couldn’t promote it. They felt business was all about offering good products and services.

You need to go beyond just offering good products and services, you need to tell people what they stand to benefit from when they buy your products or patronise your services.

The two major ways to market your business are:

Offline Marketing

Offline marketing is a type of marketing that is not done on the Internet. This type of marketing is the traditional marketing which has always existed before the introduction of online marketing.

For those of you who think offline marketing won’t work again, I’ve got good news for you, offline marketing still works.

Here are a few examples of offline marketing

  • Print ads in newspapers, magazines, and billboards
  • Television commercials and radio ads
  • Direct mail campaigns
  • Outdoor advertising, such as bus benches and billboards
  • Event sponsorships
  • Product placement in movies and TV shows
  • Point-of-sale displays
  • In-store promotions
  • Trade shows and conferences

Online Marketing

Online marketing is the type of marketing that is done on the Internet and it is also referred to as digital marketing.

This is one of the skills every business owner should learn at this age. Online marketing has helped businesses to reach audiences outside their countries and continents.

It has reduced the limitations businesses face in promoting their products to people of other nationalities. So far your potential customers are on the internet, and you can reach them with online marketing.

Examples of online marketing include

  • SEO marketing
  • SEM marketing
  • Content marketing
  • Social media marketing
  • Email marketing
  • PPC marketing


One of the skills every business owner has to learn is marketing skill. Marketing skills will never be outdated, once you learn them, they will keep working for you.

In case you don’t like anything that has to do with sales or marketing, then you can employ people to help you promote your business.

The point is to promote your business with whichever method works for you. There are several ways of marketing a business, so don’t let your business die because you couldn’t promote it.

The world is waiting for you to see what you have to offer them. Take a bold step today and show the world what you can offer.

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